汽车润滑油市场起风云 各品牌争夺激烈

2012年3月12日，姚旗领军的中华牌润滑油上 市;2012年12月21日，李嘉组织的美国TOP1润滑油产品发布会将在北京举行。一位曾是统一润滑油销售总监，一位曾是统一润滑油总经理;一个是典型 的民族品牌，一个是陌生的洋品牌。同样是业内重量级人物，同样是二次创业，同样是直指壳牌统一的经销商网络，同样是以原统一润滑油员工为班底组建的团队。 平淡了许久的润滑油江湖，一场腥风血雨的对决正悄然而至。中华姚旗 VS TOP1李嘉，谁将更胜一筹?业内人士正拭目以待。

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中华姚旗 VS  TOP1李嘉
    曾经联手将统一润滑油推向辉煌的李嘉/姚旗，为何最终分头二次创业?让我们先大致了解一下两位业内达人从2007年起，在统一与壳牌合资过程中的故事。     首先离开合资后的壳牌统一的是姚旗。时间是2007年的夏天，也就是合资后将满一年的时候。合资前的统一润滑油以销售为龙头，各部门围着销售转，以客户为 上帝，尽量满足经销商的要求是全公司的指导原则。而合资后的壳牌统一以财务为核心，以HSSE为行为准则，原来姚总审批的客户的特别要求，财务一向是能支 持就支持，不好办的想办法也要办，一切以客户满意度为目标。但新的财务领导者来自壳牌，因为坚持壳牌提倡的国际商业原则，不断地对销售说不，导致姚总不断 恼火，矛盾不断升级，以致需要董事长霍老板亲自出面调停。结果是姚旗辞职，并以约定5年内不涉足本行业来获得相应经济补偿。直到2011年下半年筹办中华润滑油之前，姚总确实过了几年退休生活，不是在海南晒太阳，就是去各地旅游。
    李嘉2012年初卸任壳牌统一总经理一职，转而担任霍氏集团执行总裁。霍氏集团董事长霍振祥先生，也就是原统一润滑油的老板，因为卖了百分之七十五的股份 给壳牌而获得大笔资金，加上物流、茶叶、典当、环保等几个其它行业的项目，总体几十亿的资产运营交给了自己最信任的李总。至于李总为何卸任壳牌统一的职 务，业内人士大体有五点猜想。一是身为总经理的李嘉，被由壳牌HR部门安排进壳牌统一的财务、HR、市场、销售、供应链等几大部门高管架空，失去了对公司 运营发展的整体控制力。二是因为合资后五年时间里，每个年度能达成全年销售目标达成率均不理想，因而被要求大幅降薪。三是因为壳牌公司有高管三到五年一轮 岗的规则，但李总没有满意的新岗位可去。再有就是因为霍董事长年事已高，霍公子全局把控能力尚欠火候，需李总代为掌舵。五是霍、李早就算好合资后的统一润 滑油会渐行渐弱，于是持币赴美收购当地某非主流润滑油品牌。待时机成熟，可接壳牌统一网络、员工甚至低价回购。李嘉就任霍氏总裁一职后不久，即有霍氏集团 计划在三到五年内中小板上市的消息传出来。同时传出的消息是，壳牌统一的多个岗位的多名员工辞职前往霍氏集团。再接下来，霍氏与TOP1在山东禹城签约， 一出新戏拉开大幕。
    可能是遭外企并购的企业大都会发生这样的事：旧的团队成员纷纷各奔东西，剩下一些特别能忍的或适应力特别强的。那么，先后离开壳牌统一的两位行业老大，为什么要各自分头再次创业呢?
    还是先说姚旗。在离任做退休状期间，从没断了与经销商们的联系，从没断了关注壳牌统一每个阶段的市场政策，从没断了关注本行业的风云变幻。当然也会常有业 内的其他老板们力邀出山，姚旗只是玩笑般地说过，除非您拿到“中华”这个商标在04类商品(即润滑油行业)的使用权。终有一天，到姚旗自己买下中华商标 时，他这样描述：“从有商标法时，中国第一批注册商标就有中华润滑油了，那时它属于北京某国企。十年前，我就曾经打算让统一润滑油去收购这个商标，但未能 如愿。这个商标太大气了，值得钟情之。”结果，机缘巧合，持有中华润滑油商标的企业破产，而为了让这个商标能够有一个最适宜的归属，姚旗被找到，并以合理 的价格郑重接手。此外，再加上壳牌统一合资6年多，无数原有统一经销商因不适应新的渠道管理策略而怨声载道，纷纷呼吁老姚出马。于是乎，瓜熟蒂落，水到渠成，姚旗顺势出山!
    再说李嘉。李总是一位事业心极强而且综合能力极高的卓越的经理人。在壳牌与统一成功合资以后，李总从民营企业的老总转变为跨国公司的经理人。他以超强的学 习能力，不断吸收国际先进理念，同时大量掌握全球滑油行业信息。但是在壳牌旗下，在与壳牌同事共同融合发展的道路上，一向天马行空、挥洒自如，以卓绝之武 功毙敌于无形的李总，如果行事掣肘,就无异于英雄无用武地。霍氏集团坐拥几十亿资产，交予李总运作，既让李嘉享有足以自豪的绝对信任，又能给予李嘉充分的 施展空间以期再创辉煌。李总在霍氏任职总裁近一年，霍氏旗下各产业发展迅速，成绩斐然。然而，李总最擅长的还是润滑油行业，身边尽是本行业人才，在中国这 个大市场上，打造一个像样的国际品牌，成了李总下一个目标。这时，美国TOP1来了。善于从全球角度审视本行业，善于把握国家政策来运筹帷幄，加以霍氏的 雄厚实力，打造被国际同行尊重的世界性品牌，这也许是李总新的梦想。
    回到现实市场上。姚旗的中华润滑油和李嘉的美国TOP1润滑油，团队都是原统一的班底，必将都先拜访统一的客户。所以，在市场上形成对手，在所难免。也算是拜壳牌统一对经销商的 强势所赐，众多原统一经销商已经主动或被动放弃经营统一牌润滑油，还有大批经销商虽赚钱指数和快乐指数均大幅下降，但仍处于勉力支撑状态。正是看到这个局 面，姚总和李总分头敞开怀抱，欲再次温暖老朋友冰冷的心。两位老总一定也明白，仅仅依靠温暖老朋友一定是不够的，真正要赢得市场，还是要做很多实实在在的 工作。
    从团队的组建来看，先进入市场的中华润滑油是姚旗自己担纲销售总监，销售经理来源主要是经销商推荐。拿姚总自己的话来说，绝不去挖其它公司现有的在职成 员，坚决吸收经销商满意度高、品德优秀的销售人才。所以，中华的销售团队，成员素质不错但人数偏少。下一步的销售团队建设工作方向是自己培养新人。当年统 一润滑油合资前形成的500人的销售团队，就是姚旗领军打造的，遍布全国各个市县市场的统一销代，是促成统一成功的关键因素之一。统一润滑油的销售人才从 招聘、培训、分区、实习、考核到转正，以及戏称“扶上马就是一鞭子”的销代快速成长法，制造人才如流水线般的系统化。中华润滑油的生产技术团队，主要成员均曾经在统一润滑油无锡分厂担任关键职务，而统一无锡厂是统一三个工厂中效能最高的。中华财务和其他管理高层是行业外人士，据说都是姚旗亲自聘请的高学历且经验阅历都极其丰富的高端人才。
    TOP1润滑油的团队搭建方式则是高薪挖角。据可靠消息，壳牌统一分管车油、工业油、摩油的几位重量级的经理人已经递交辞呈，启动转会。同时另有不低于 60名销售代表的转会预算已经为几位销售经理准备好了。在财务及其它管理方面，TOP1有曾经在壳牌任职的高薪、高层领导担纲。显然，李总的TOP1润滑 油团队思路是，以壳牌文化下的财务与HR体系，确保TOP1的国际化血统得以延续，以原统一的老的优秀销售人才为主建立销售队伍，确保本土市场满意度。
    中华、TOP1两个团队最大的区别，恐怕是总价格差异巨大。在美国NBA，球队总价高的固然是总冠军的最有力争夺者，但在中国润滑油行业，这一规律是否同 样奏效，可能要另当别论。就以统一润滑油为例，合资后的壳牌统一管理团队人均薪酬水平显然高于合资前，但整体业绩情况却未必水涨船高。企业发展，以人为 本，这不是单指人力资源总成本的支出水平，也不是靠拼学历。也许企业文化建设中对员工的激励更重要。
    从品牌营销方 面来看，姚旗的中华润滑油，定位就是国产大品牌思路，价位与长、昆、统接近。上市以来，品质口碑不错，经销商回头订货率甚高，没有出现因品质问题而放弃经 销的现象。中华产品形象中规中矩，没有炒作特殊概念，产品品种该有的不缺，局部市场需求的小品种亦可灵活供应。姚旗亲自抓销售，主打“快乐”牌，公司办公 楼门口挂牌：快乐中华办事处。强调新老客户无论是否经营中华润滑油，只要来到北京，中华润滑油均热情接待，只谈快乐不带压力。前阶段，中华润滑油组织经销 商“快乐欧洲游”活动搞得十分成功。姚旗以自己在欧洲旅游的心得亲自设计了6个欧洲国家的旅游线路，并将每个景点的游玩要点告知导游和领队，要求他们一定 带客户看到、吃到、体验到。虽然姚总没亲自带队，但18家经销商从欧洲回来后，都表示自己经历了终生难忘的美好行程，纷纷表示要忠于姚旗忠于中华润滑油。 要说姚旗是亲和沟通的高手，那李嘉就是以利益为导向的策划高手。虽然TOP1润滑油产品尚未面世，但从李嘉前阶段利用壳牌统一经销商大会期间宴请大批客户 推霍氏好茶项目的手法来看，TOP1作为进口品牌，定价可以高，实际出厂价不一定高。经销商利润空间会很高这本帐将被激情演算。当然，李总的营销团队专业 程度很高，首先TOP1润滑油是什么这个话题必然有着极其精彩的呈现。因为众多假洋品牌每天都在自圆其说，圆好了故事才能轮到算账，算出高利润以吸引经销 商。一级经销商们不会不相信TOP1润滑油是美国品牌，但他们如何把这事儿向下一级客户说清楚?恐怕要TOP1团队多费些口舌了。
    生产制造方 面，中华润滑油位于北京朝阳区的工厂是润滑油行业在北京城八区唯一的一座工厂。规模虽然不大，但对于眼下的中华润滑油，尚可充分保障。与此同时，业内不断 有传言说中华润滑油正在收购位于山东的某大型润滑油生产厂，以满足其后续大规模发展的需要。中华润滑油上市以来的品质满意度和服务满意度被客户给了很高的 分数，相信他们收购新厂后更能提供优质产品保障。就在中华被传言要收购的那家工厂不远处的禹城，就是霍氏TOP1建设选址地。要建设新工厂需要建设周 期，TOP1前期只能选择进口产品结合请人代工的方式满足市场了。即便是代工，相信TOP1团队还是能控制好，因为李嘉自己带出的生产管理团队已经相当成 熟。
    如今的原料供 应形势与统一润滑油被收购前已经大不相同。过去国产品牌用不起的二类油，供应量提升幅度巨大，价格已经与一类油极为接近。无论国企、外企还是民企，大家购 买基础油的环境差异不大。如果这个供应环境放在统一合资前，还真不见得霍董事长还会出售自己的股份。也就是说，只要有资金，不愁买不到满意的基础油，而且 价格的公平性远高于当年。从供应商的口中可以得知，中华润滑油的结算信誉极好，资金充足。TOP1背靠实力雄厚的霍氏，更不会有资金问题。所以两个品牌的 供应能力应该都不成问题。
    最为关键的是销售方面。中华润滑油已经开完了2013年度销售规划会，姚旗按部就班地该干嘛干嘛。壳牌统一似乎被李总的TOP1打乱了阵脚，至今没能公布 下年度目标，大家猜测是做规划的重要人物正在办理离职。而TOP1润滑油选择12月21日这个2012的话题日召开发布会，相信李嘉这位一贯善于关键事件 营销的高手定有非凡手段。
    如果要问，为什么这两位昔日共创辉煌的大人物不再度联手?这个问题恐怕只有他俩本人才能说清了。