目前,
汽车在我国已经逐渐成为
大众消费品。但据统计,我国每年有1.85万名14岁以下儿童死于交通事故,死亡率是欧洲的2.5倍、美国的2.6倍,交通事故已成为14岁以下儿童的第一死因。清华大学汽车碰撞实验室的数据显示,使用儿童安全座椅可以减少17%的死亡率。”网络调查,被访者中车主占93.2%,家中有10岁以下儿童的比例为64.9%。(资料来源于新华信)
57.9%的被访者会为了孩子而考虑购车或换车,在孩子上学之时考虑购车或换车的比例最大
调查显示,有57.9%的被访者会为了孩子而考虑购车或换车,同时,在孩子上学时考虑购车或换车的比例最大,有25.5%的被访者会在孩子上学之时购车或换车,其次是在孩子能走能跑时,也有15%左右的被访者在怀孕前的准备阶段以及孩子上幼儿园之时考虑购车或换车。
儿童由成人怀抱乘车的比例最高
调查显示,目前儿童乘坐汽车的方式主要是成人抱着坐在后排、儿童坐在专用座椅上、独自坐在后排座椅上三种,其中成人抱着坐在后排的比例最高,为31.1%。
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当问及哪种方式是儿童的最佳乘坐方式时,有73.7%的被访者认为是坐在儿童专用座椅上,但真正做到的还不及30%。
购买儿童安全座椅很必要,70%以上的被访者会为自己的孩子购买
调查结果显示,人们对儿童乘车安全还是比较重视的,有81.5%的被访者认为购买儿童安全座椅是必要的,只有不到7.6%的被访者认为没有必要。
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">
由于大部分人已经意识到购买儿童安全座椅的必要性,调查中,有71.7%的被访者会为自己的孩子购买儿童安全座椅,有20.9%的被访者不一定会购买,但仍有7.4%的被访者表示不会购买。
不考虑购买儿童安全座椅的主要原因,是孩子对儿童安全座椅的抵触情绪、儿童安全座椅的价格及家长对儿童安全座椅安全性的顾虑。其中,由于孩子不愿意坐而不考虑购买的比例最高,达到23.7%;由于儿童安全座椅的价格而放弃购买的占18.6%。
接近80%的被访者购买儿童座椅最看重质量、安全标志,接近一半被访者会购买欧美品牌儿童座椅
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">
人们在购买儿童座椅时最看重什么呢?调查显示,有77.5%的被访者在购买儿童座椅时最看重质量、安全标志;有29.7%看重品牌;有29.2%看重价格;有23.1%看重朋友或网友的评价。总体看,人们在购买儿童座椅时最看重质量、安全标志。
在品牌偏好方面,有48.5%的被访者会购买欧美品牌,购买国内品牌与日韩品牌的比例都低于5%。
30.9%的被访者选择501~1000元价格段的儿童座椅,在品牌专卖店购买儿童座椅的比例最高
在价格选择方面,一半以上的被访问者可接受的价格在1000元以下,其中,选择501~1000元价格段的比例最高,达到30.9%;其次是500元以内,比例为21.8%。选择1001~1500元价格段的被访者比例为18.8%。
调查显示,27.9%的被访者选择品牌专卖店或专柜等销售场所购买儿童座椅,有27.2%的被访者会选择网购方式,有12.5%的被访者选择在汽车产品销售场所购买。可见,由于品牌专卖店产品质量与安全性相对有保证,人们在品牌专卖店购买的比例最高。随着互联网电子商务的发展,采用网购方式的被访者也占有较大比例。